Jon Oropeza is Middleware At Work

For the last year or so, I've been trumpeting to anyone who will listen the notion that marketing in 2k5 needs to start with a face and every face - the world needs to see that this amorphous 'company' that they're dealing with is made up of real life human beings. It's another great lesson from history - people don't see other people as Persons until they've seen that those people really are Persons.

Anyway, tonight on microsoft.com, Bill and Steve have their ugly mugs up there, selling their plans for continued world domination on the big screen of Microsoft. And if Bill believes in it... I feel vindicated.